Social media wasn’t born in 2015, but it has definitely hit its stride this year! Whether it be companies utilizing their platforms to create a trending ad campaign that would reach across the world or a ridiculous share that would capture more people than its original poster would ever imagine. We’ve gathered up the 10 biggest social media stories from 2015.
On Friday, November 13, 2015 terrorists struck Paris and the entire world felt its impact. Social Media exploded with the support of it’s millions of users, as hashtags #PrayForParis and #JeSuisParis instantly trended with words of support for Paris. Users also offered their own homes up as a place to stay for those stranded by the attack.
GoPro’s Skateboarding Cat
GoPro is a camera maker that specializes in adventure lovers. Earlier this year, GoPro reposted a user’s video filmed by a GoPro camera of a cat skateboarding from Australia on their own Instagram account. This funny cat video instantly went viral and GoPro was able to demonstrate the value and entertainment that owning one of their cameras delivers, which was a major marketing success.
TOMS Shoes operates on a philanthropic business model, where for every pair of shoes purchased, another pair is donated to children in need. In order to help spread awareness, TOMS cashed in on a popular Instagram trend – people uploaded photos looking down at their own feet. Creating the hashtag #WithoutShoes, TOMS promised to deliver a pair of shoes for every photo uploaded of the user’s barefeet with the hashtag included. This marketing tactic was a major success, resulting in over 290,000 pairs of shoes being donated, and putting the TOMS Shoes brands in front of millions of users.
Social Networks Invite E-Commerce to the Party
E-commerce being integrated in social media platforms isn’t totally new for 2015, but Facebook and Pinterest really helped take this to an entirely new level. Facebook partnered with Shopify to allow merchants to sell products directly to users without making them leave the social networking site, and also helped introduce a separate shopping feed, which allows Facebook users to browse products and shopping links solely. Pinterest introduced the Pinterest Shop, which is a curated collection of products ranging from brands of all sizes, picked by actual Pinterest employees.
Social Media Traffic Bypasses Search Traffic for 2015’s News Stories
2015 marked the first year that social media sites drove more traffic to popular news stories than actual search engines. Brands have been long obsessed with improving their search engine rankings, but now social media offers the same benefits and shows that businesses need to focus on both approaches for optimize traffic acquisition.
Domino’s Pizza Makes Ordering Pizza As Simple As An Emoji + Twitter
We’re pretty sure if you polled anyone with a smartphone that is aware of the existence of emojis, they’ve used them in their text conversations. Demonstrating what is truly important to anyone on this earth, the pizza emoji remains one of the most used. Domino’s Pizza launched a new marketing campaign advertising the ability to order pizza as simply as tweeting the pizza emoji at the pizza chain. Pretty genius, huh?
President Barack Obama tweeted the Supreme Court decision that same-sex couples have the right to marry and it broke the Internet (Sorry, Kim Kardashian!). The hashtag #LoveWins become the top trending tag across all social media platforms, while millions changed their profile picture to include a rainbow overlay to show their support of the ruling.
Burberry Offers Live Streaming Fashion Shows via Snapchat and Periscope
Burberry made the decision to live stream two fashion shows, exclusive to their social media followers on Snapchat and Periscope. This not only majorly boosted their following on these platforms, but skyrocketed their engagement.
Star Wars: The Force Awakens
The official trailer for Star Wars: The Force Awakens has rocked YouTube with over 70 million + views, this film has certainly become one of the most viral YouTube videos of the year, and has been reshared across all social media platforms.
L’Oreal Paris Revives Their Image with GIFs
During the 2015 Golden Globes, L’Oreal Paris set up a social media marketing machine, filming short video clips recreating the makeup looks sported by stars, as they were walking the red carpet, and shared them across Instagram, Tumblr and the Twitter social media platforms with a link to purchase all the products featured in the videos. The GIFs were hip and edgy, which perfectly fit their audience and showed that L’Oreal was a force to be reckoned with when it came to up-to-the-minute fresh content on social media.
While not all the major social media moments were generated by businesses, you can certainly see that brands were able to generate a marketing strategy that delivered results, as well as spread awareness about their brand in a creative, fun way that also allowed them to show that they themselves are an interactive entity involving themselves in the community formed by social media. Customers want to be able to see your business’s personality, whether that be through your creative posts or utilizing humor, and while this sets you up for a more subtle sale, users are much more receptive to this manner. If you aren’t seeing the social media results you want, work with true professionals, like 99Social to help revive your social media presence and help you connect with your target audience! For only $99/month, you won’t find a better deal!