At a glance, Snapchat may seem indecipherable, but give it some time, do a little research, and find a friend who’s already collected a few major trophies, and you will see that there isn’t a whole lot to it. To get started, there are three unwritten rules that you always need to remember.
- Don’t be afraid to repeat yourself in your story. This will make your viewers feel like they are viewing a running narrative. Think of one of the most successful Snapchat users of all: DJ Khaled. He’s known for repeating phrases like “Major key” and “You played yourself.” Come up with your own recurring phrases or themes!
- Use the filters. If you are away from your main location, say on a vacation in Miami or at a conference in New York, use the geographical filters that Snapchat offers. Check daily for promotional and holiday filters too.
- Be creative. This is a general rule, but anytime you are about to do a face swap or make a “Snapsterpiece” with some colored pens, keep it in mind.
Once you get the hang of Snapchat, everything will become second-nature. The emojis, the QR codes, the streak icons: they will soon feel as nature as the “like” button on Facebook and the “retweet” button on Twitter.