By now, you’ve set up your social media profiles and started developing and posting relevant content for your followers. You may have gotten a few likes, but the dialogue on your page may be missing entirely. If your page looks like a deserted wasteland, you need to improve your audience engagement. Being able to get your audience involved in your posts ensures that your marketing efforts are having a larger impact and will inspire other users to join in on the conversation, as well.
How do you inspire follower engagement? Here’s seven ways to get people talking.
1.) Don’t just ask vague questions.
Asking questions is a great way to get your audience involved, although very simple basic questions won’t be intriguing enough to warrant a response from most of your audience. Instead of “What’s your favorite color?”, try “What color sparks your creativity?” Always be sure to attach a relevant graphic/picture to your posts, which is a surefire way to attract more attention.
2.) Show your audience that your company is made up of actual human beings.
This one may sound a little silly, but sharing pictures of your team members helps remind that consumer that your social media account isn’t run by some lifeless bot. Sharing photos is a great way to add personality to your business and brand – think about adding childhood photos for #ThrowbackThursday and asking your followers to share their own photos.
3.) Encourage user-created content.
Ask users to submit their favorite way to use your product/service. Starbucks knocked this one out of the park when they launched their #WhiteCupContest and encouraged their fans to create their own cup design and submit it on their social media platforms. You can follow this model and even turn it into a contest by offering a reward to the person with the best post.
4.) Hold a Q&A session.
Ask your followers to submit questions for one of your team members to answer, and then create a video of that team member responding to the questions asked. It allows your followers to feel as if they are being heard and provides valuable insight into your target audience.
5.) Host a giveaway/contest.
As in the Starbucks contest described in Tip #3, hosting a contest can drum up a wealth of user engagement. Post a photo and ask users to create a captions, and have other users like which caption they think is best. Another idea is to post a photo of a new product and ask users to share that photo with their friends to gain entry into the contest.
6.) Create a call to action.
Don’t just post a sales blurb about your new product – link to the actual listing and ask people to visit the page to purchase today. Give instruction to your audience about what you want them to do, and always provide the necessary links/downloads to do so.
7.) Be responsive.
Always respond to comments made on your page. This allows your audience to see that their effort to comment won’t be made in vain. Customers like to be able to see companies be interactive, and your responses will inspire other users to comment, as well.
Maintaining an interactive, inspiring online presence is a full-time job by itself. Most small businesses can become bogged down by trying to find and curate content for their audience, respond to all incoming inquiries and inspire growth within their accounts on top of being able to run their businesses. Consider outsourcing your social media to a professional you can trust, 99social. For as little as $99 a month, you can grow your business with social media, gather new leads and boost sales all while demonstrating your value to your existing fan base and reaching out to your target audience. Plus, you’ll receive a monthly progress report, so you’ll be able to see your user engagement growing month-by-month without having to commit to limiting contracts.