Most people, when they think about finding success on social media, think about the quality of their content. They put all of their energy into developing great stuff: reading that’s fun to read, videos that are fun to watch, the works. Then, they drop their content, which is admittedly amazing, and it does the equivalent of an online nosedive, racking up two or three likes and maybe a single comment. In short, it busts. All of their hard work was for nothing, it seems. They go back to the drawing board, sure that this time they will come up with an even better idea.
Now, this isn’t exactly a bad way to be, but at the same time, they could be working more intelligently. They could focus on the timing of their content in addition to the quality and end up getting much better reactions with no extra work. The key is figuring out when you need to post your content. When it comes to Facebook, timing is all about relevance. For instance, say you have a post about the summer. Post it in July! Have something about Christmas? Wait until December or at least until after Thanksgiving.
In short, don’t go posting your Easter stuff just as everyone is gearing up for the new year. Don’t make posts at the wrong time, and you should be just fine.
If you are confused on what is the best time of day to make your posts this handy infographic should help you schedule the best time to post: