When you are trying to promote your brand on Twitter, there is no one right way, but there are certainly plenty of wrong ways. Each of the major mistakes that you can make has the potential to be devastating for your brand in the long run, giving you all the more reason to get your ducks in a row before you go shooting off 140-character pearls of wisdom.
Know Your Audience:
Before you do anything else, you need to know your audience. More than that, you need to know everything about them. Know what they like. Know what they dislike. Know what offends them. In politics, candidates have what they call opposition files. These are basically encyclopedias of all the information that can be gathered on their opponents. Put together something like that, but instead of making it about the competition, make it about your audience.
What do they like:
Once you understand your audience, you can begin to discern what it is that they want, and once you know that, you are obligated to deliver on it. Always aim to please. Your audience likes pictures of the sun setting? Get out there with your camera every night at dusk. Your audience likes pictures of dogs? Stop by your local rescue and stock up on some cute puppies. Deliver, deliver, deliver.
By sticking to these simple guidelines, you can build up goodwill for your brand, and that can only lead to better engagement and a wider reach in the future. Twitter is the second largest social network on the Internet right now: use it wisely, and you’ll soon be reaping the rewards. If you need more help using Twitter and want us to take the management of your account off your hands contact us today.