Happy New Year! As we look back on 2015, social media showed us how it can revolutionize your customer experience and help bring your company to the forefront of competition, just by maintaining a vital, interactive social media presence. While we watched businesses explode using social media to fuel their outreach, many of us were left wondering how we will stay ahead of the curve in 2016? Here are our predictions of social media trends we will see this year.
Even more video!
Apps like Periscope made it possible for brands to livestream video to their customer base, allowing for an in-the-moment, exclusive look into what the business is up to. Live video can allow you to create a buzz for an events by offering a behind the scenes look or offer exclusive discounts to platform loyal customers.
Let’s get personal
We’ve started to see a more personal, private shift in communication on Facebook and Linkedin, as more private profiles and groups emerge. Customers are wanting more one-on-one attention for their concerns and needs rather than hoping a mass posting will resolve their issue. Ensure that you are tracking your social media interactions by keeping up to date on inbox conversations and comments on posts and photos.
We’re casting a smaller net to catch bigger fish
Instead of hoping to turn up targeted leads by creating vague posts that will appeal to a large audience, identify influential users within each social media platform to interact with. These users will have an already established interest in your niche, have a large following and will be an active user. Check to see if they are engaging in conversations with other businesses and users. If so, initiate a conversation and hope they’ll help you spread the word about your business.
Make social media a one-stop shop
We’ve seen social media platforms begin to integrate e-commerce and 2016 will see other platforms follow the trend that Facebook, Twitter and Pinterest have set. If you are selling a product, you’d be silly not to take advantage of this opportunity. This allows your social media followers to purchase your products directly from your social media profile!
Competition to be seen will be more viscous than ever
As the cost of paid promotions is on the rise, more and more businesses are wanting to build their brand and visibility organically. Some platforms make this difficult, so make sure you are creating content that is interactive, encourages user engagement and comes from a creative marketing plan that is destined to set you above your competition’s lackluster ads.
Staying ahead of these trends is vital to your business’s growth. This requires creativity, expertise and time, up to 35 hours a month! Not all small businesses have the ability or the budget to hire on a full-time social media manager to create a marketing plan that is tailored to your business’s needs and is set to deliver results. You don’t have to be left in the wake of your competitors, hire on 99social to take over your social media and you can rest assured that your business is in the best hands. We’ll deliver monthly progress reports to show how your investment is driving your business’s growth and social media presence. Plus, our content is curated to your business’s individual needs, so you’ll be sure to outshine the rest.